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ZEE signs Paytm, Kent RO as advertisers for DP Wor

As the official broadcast partner of DP World International League T20, ZEE key consumer categories
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IPL 2023: Will advertising slowdown play spoilspor

India's biggest media property is staring at multiple headwinds as the rights investment from new-ag
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Why CTV enables stronger brand connect

Along with metaverse, gaming, and increased consumer privacy consumer protection, connected TV is em
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How brands can develop customers as advocates

As we transition post-pandemic into a brave new world, advertising is having its own existential mom
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Oktobuzz wins social media marketing mandate of Ha

Mumbai-based digital communications agency Oktobuzz has won the social media marketing mandate of Ha
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Marketing Strategies HR can utilise to be strategi

Marketing and Human Resources are intertwined and as stated by David Packard - “ With digitization t
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Pele’s ‘Panch Tatva’ of branding

Pele was more than a person. Whose name stirred expectations whenever invoked, humble, impromptu, qu
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