Many marketers are prevented from implementing a long-term brand building strategy, or are forced to
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Boots is expanding its own label essentials range, extending its Price Lock promise and offering up
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By striking a coherence between performance and brand marketing efforts, firms multiply their profit
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Despite gloomy economic predictions for the UK this year, brands’ hiring intentions improved over th
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UK marketing budgets continued to grow in the last three months of 2022, despite high levels of pess
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Embarking on yet another year of uncertainty, brands are looking for ways to not only weather the ma
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The Advertising Association (AA) has warned the marketing industry that it needs to “stem talent los
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