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Confused.com’s CMO on how to get CEO buy-in for lo

Many marketers are prevented from implementing a long-term brand building strategy, or are forced to
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Boots ramps up price focus amid own brand extensio

Boots is expanding its own label essentials range, extending its Price Lock promise and offering up
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How to find a perfect blend of performance and bra

By striking a coherence between performance and brand marketing efforts, firms multiply their profit
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Brands signal improved hiring intentions despite ‘

Despite gloomy economic predictions for the UK this year, brands’ hiring intentions improved over th
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Marketing budgets cling to growth despite recessio

UK marketing budgets continued to grow in the last three months of 2022, despite high levels of pess
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Marketing team restructures reveal push for specia

Embarking on yet another year of uncertainty, brands are looking for ways to not only weather the ma
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Employment in marketing and advertising has fallen

The Advertising Association (AA) has warned the marketing industry that it needs to “stem talent los
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