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Ad and marketing agency Cheil India appoints Neera

Advertising and marketing agency Cheil India has announced the appointment of Neeraj Bassi as its ch
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75% of marketing agencies are outsourcing addition

This is according to content creation platform Verblio, which surveyed more than 400 content markete
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Faux feuds: Are brands taking marketing gimmicks t

To garner eyeballs in a cluttered digital world, brands are latching on to manufacturing a fake cont
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Skip this ad? The existential threat facing the ad

With the onset of social media and influencer marketing, advertisers found a new avenue through whic
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Five trends that could transform your 2022 marketi

Pandemic-induced consumer behaviours are here to stay. Over the past year, most of us have been forc
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Marketing fails to address 18.2% socio-economic pa

In 2022 the marketing industry was urged to “own” its socio economic pay gap problem. Speaking to Ma
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Brands make slow progress in tackling ethnicity pa

Marketing Week’s exclusive 2023 Career and Salary Survey finds marketers from ethnic minorities work
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