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Traditional advertising to account for Rs62,000 cr

Even as digital advertising is fast outpacing traditional advertising, this year, the advertising sp
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AIDCF cautions advertisers against advertising on

The All India Digital Cable Federation (AIDCF) has cautioned advertisers against running ads on chan
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'Separating advertising from integrated marketing

The second panel discussion at the Pitch Madison Advertising report brought in reputed professionals
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Telecom companies plan marketing blitz to push 5G

The IPL will be aired on JioCinema, the video streaming app originally under the elco Jio. Recently,
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A Roadmap For Real Estate: Harnessing The Power Of

Real estate companies, like those in other industries, often overlook the importance of marketing, e
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64% of e-commerce marketers fail to measure custom

64% of e-commerce marketers have not measured their customer engagement processes in the past month,
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81% of marketing teams would host more events with

Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical chal
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