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‘It’s about long-term value’: How brands are tackl

Their comments follow the release of research by the Data and Marketing Association (DMA) suggesting
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Channel 4: Advertisers are ‘right to be worried’ a

Advertisers and agencies are “right to be worried” about the impact privatising Channel 4 will have
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Boohoo makes ‘record’ marketing investment to driv

The investment came despite rising costs and “weaker demand” taking a significant toll on the group’
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Is responsible marketing getting lost in translati

When Stan Lee wrote "With great power comes great responsibility;' in one of his Spider-Man comic bo
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How Instagram Reels can help in your marketing str

Last year posed a situation which strengthened the cause of new-age marketing channels over the trad
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Behavioral science can change the way marketing is

As the president and founder of the Ogilvy Center for Behavioral Science at Ogilvy Consulting, Chris
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Reboot & Refresh 2.0: The new Indian marketing pla

As several major states are in unlock mode, India Inc has optimistically started to ramp up producti
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