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60% of SMB’s 2023 marketing budgets to be slashed

67% of UK SMB’s main priority will be to acquire new customers in 2023*, despite the cost of acquiri
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Creating a recession-proof marketing strategy

If marketers have learned anything over the past two plus years, it is that competition is growing,
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Email remains number one marketing channel for bus

The annual whitepaper, now in its second year, revealed that 59% of marketers believe that email is
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ZEE signs Paytm, Kent RO as advertisers for DP Wor

As the official broadcast partner of DP World International League T20, ZEE key consumer categories
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IPL 2023: Will advertising slowdown play spoilspor

India's biggest media property is staring at multiple headwinds as the rights investment from new-ag
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Why CTV enables stronger brand connect

Along with metaverse, gaming, and increased consumer privacy consumer protection, connected TV is em
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How brands can develop customers as advocates

As we transition post-pandemic into a brave new world, advertising is having its own existential mom
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