Vice-president of licensing and retail, Michelle Moorehead, explains the new store opening plays int
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Building on last year’s IPA Effectiveness Culture Monitor, which has been rebranded as the Marketing
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Advertisers and agencies are “right to be worried” about the impact privatising Channel 4 will have
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The investment came despite rising costs and “weaker demand” taking a significant toll on the group’
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We've seen influencer marketing—also known as Key Opinion Leader (KOL) marketing in some parts of th
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With the advancement of technology, the lines between virtual and real lives have blurred. As people
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Advertising agency Crayons Advertising has signed on with Croma to manage the creative requirements
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