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Inside Coke’s new London store aimed at building ‘

Vice-president of licensing and retail, Michelle Moorehead, explains the new store opening plays int
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Marketing Week, ISBA and IPA team up to explore ma

Building on last year’s IPA Effectiveness Culture Monitor, which has been rebranded as the Marketing
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Channel 4: Advertisers are ‘right to be worried’ a

Advertisers and agencies are “right to be worried” about the impact privatising Channel 4 will have
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Boohoo makes ‘record’ marketing investment to driv

The investment came despite rising costs and “weaker demand” taking a significant toll on the group’
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Powering influencer marketing in the metaverse

We've seen influencer marketing—also known as Key Opinion Leader (KOL) marketing in some parts of th
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'Transparency, macro-targeting & social media are

With the advancement of technology, the lines between virtual and real lives have blurred. As people
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Crayons Advertising wins creative mandate for Crom

Advertising agency Crayons Advertising has signed on with Croma to manage the creative requirements
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