Despite impressive advances, many organizations establish generative AI (GenAI) policies or steering
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For chief marketing officers (CMOs), 2024 is a year of opportunity and challenge. As inflation and i
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Every paid media platform has some degree of algorithmic optimization. These algorithms choose who s
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Nearly two-thirds (65%) of US marketers integrate their direct mail strategy with email marketing ta
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One thing remains constant about generative AI tools, such as ChatGPT, and emerging solutions from G
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Successful digital marketing campaigns rely on correct link-building. Each call to action needs to t
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Recent shifts in customer behavior, economic conditions, and board expectations have caused CMOs to
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