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Waitrose creates three new roles to bolster market

The new roles will see the brand and customer experience teams come together to take relationships w
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Google Answers Why A Site Doesn’t Rank Despite Goo

Google’s John Mueller answered the question of why a site with “good SEO” doesn’t rank, even when th
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‘Having a better planning funnel is a challenge in

At Pitch CMO Summit-Bengaluru, a panel of experts delved deep into the why’s and how’s of representi
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Traditional advertising to account for Rs62,000 cr

Even as digital advertising is fast outpacing traditional advertising, this year, the advertising sp
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Telecom companies plan marketing blitz to push 5G

The IPL will be aired on JioCinema, the video streaming app originally under the elco Jio. Recently,
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64% of e-commerce marketers fail to measure custom

64% of e-commerce marketers have not measured their customer engagement processes in the past month,
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PepsiCo: Brand investment is driving topline growt

“We are looking to continue to put investments back into the business, because we think that is what
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