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Marketing in a machine world

Imagine a world of Consumer IoT. Your Maya didi or Ramu kaka (Indian version of Alexa or Siri) recog
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Why digital advertising still makes sense during a

The world is under the immense pressure to adapt to the new normal as COVID-19 engulfs the whole wor
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How brands are helping customers navigate the new

In the first part of the Brand Equity Martech Dialogue series, marketing chiefs from some of the cou
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‘It’s about long-term value’: How brands are tackl

Their comments follow the release of research by the Data and Marketing Association (DMA) suggesting
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Is responsible marketing getting lost in translati

When Stan Lee wrote "With great power comes great responsibility;' in one of his Spider-Man comic bo
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How Instagram Reels can help in your marketing str

Last year posed a situation which strengthened the cause of new-age marketing channels over the trad
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Behavioral science can change the way marketing is

As the president and founder of the Ogilvy Center for Behavioral Science at Ogilvy Consulting, Chris
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