Learn how B2B sales leaders are preparing their teams for a post-pandemic world, how they’re accelerating sales transformation and revenue enablement, their plans for 2022
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Europe's leading affiliate marketing conference and performance marketing conference. Committed to its mission
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At DigiMarCon London 2021, you will receive all the elements you need to achieve digital marketing success! Innovators, senior marketers and branders, entrepreneurs
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Overall the event is fantastic! Great networking, excellent content. ”
Product Marketing Manager, Hubspot What is Product Marketing Summit?
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Learn how to leverage SlideShare to create new business by adding a powerful new tool to your firm's content marketing arsenal. SlideShare.com expands and leverages your existing
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We all know how powerful video is as a communication channel, but as marketers, it can be challenging for us to decide what platforms to use to host and promote our content.
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As one of the fastest growing and most profitable companies in history, Google® has had the luxury of providing business owners and marketers with a host of free tools and services.
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Many growing businesses, especially those with lean marketing teams, miss out on reaping the rewards of new and exciting revenue-generating channels because of a fear that they will require considerab
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This webinar ‘Search Engine Marketing’ is #3 of #8 in the WSCC SME Digital Accelerator Webinar Series. Developing an Search Engine Strategy, & PPC.
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With over 5.2 billion mobile users, 55% of all worldwide online traffic coming from mobile devices, and the increasing growth in social media use (up 13% year on year), mobile marketing is now an esse
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In this session we’ll be focusing on Marketing 101 - how to develop and create customer focused marketing strategies, messaging and customer journeys. In the miasma of digital channels, getting the
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Zoom with us to learn about Canva, a graphic design platform, used to create social media graphics, presentations, posters, documents and
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Advertising educate the people about new products and their uses.
Advertising message about the utility of a product enables the people to widen their
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I would like to welcome you to the creative side of this world. I
know that creativity is there in all of you and that is exactly what
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The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an
independent analysis of the structure of the online advertising sector; the movement of data, conte
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2020 has been the year of the unexpected. From a pandemic and quarantine to economic crisis to a
resurgent civil rights movement and the most polarized our nation has been since the Civil War, this c
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As many people cut the cord and switch from traditional television to connected TV, new opportunities are opening up for advertisers to reach consumers across many different screens, while still using
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Integral Ad Science Viewability Presentation
Integral Ad Science Viewability Presentation
Integral Ad Science
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In this episode, Sokal Programmatic Team Lead Bo Sowers and Digital Advertising Manager Michaela Mundorf talk with Creative UX Specialist Drew Wilson about Connected TV and how it is a powerful way t
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Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s made
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If you’ve got leads coming in, then marketing automation can be a powerful tool to help nurture those leads and convert them into customers – taking your business to
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SMB Marketing Automation Infographic
Marketing Automation trend
Top 3 reason for using marketing automation
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Email marketing automation frees up a lot of effort while ensuring target customers are reached at the right time. Companies can increase their revenue and reduced
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Today’s B2B marketers understand the importance of enterprise mobility, timely follow up, immediate access to marketing collateral, and the ability to track prospect
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eMarketer estimates that advertisers will invest over $13.4 billion into CTV this year, growing to surpass $24.7 billion by 2024. By acquiring Publica’s leading technology
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Many consumers believe that the cost of watching back-to-back episodes of free streaming content on CTV is a poor ad break experience. However, some viewers are coming to
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But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.
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The current trends in programmatic advertising are connected with the rise of connected TV (CTV) and over-the-top (OTT) advertising. But what impact have challenges like the COVID19 pandemic had on th
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The widening catalogue of highly used social platforms, issues of fake followers and inauthentic engagement, and the intricacies of influencer selection contribute to an
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The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional
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In the world of tech marketing, there has always been a focus on ROI and product-led campaigns that often deliver little differentiation – but I’d argue that now, more than ever, is the time for more
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It’s always important to format content in a way that’s easy to read, from any browser or device type. That’s doubly important when you’re marketing to Boomers. We don’t mean to be insensitive in the
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As AI and machine learning (ML) becomes more sophisticated and readily marketable, their number of use cases in programmatic advertising continue to grow, much to the attention of advertising agencies
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The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant
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Mobile has proven to be more than just being the future; it has effectively revolutionised businesses. As total smartphone users reach 2.7 billion in 2020, the mobile app industry is thriving. With mo
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While national advertising is important, nearly 75% of all purchases occur through a local channel,” said Mike Marchetti, Chief Customer Officer at BrandMuscle. “The Channel Marketing Excellence Award
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