The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events
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Social marketing is changing more and more each day. If the last year has taught us anything, it’s that you’ve got to embrace change to get ahead.
Join thousands of the world’s smartest marketers and
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The internet edition of your fave anti-conference unpacks the secrets of personalization brilliance. This event will take a deep dive on B2B Personalisation Perfection - The right EXPERIENCE, to the r
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The 12th Annual Digital Marketing for Financial Services Canada Summit brings together VPs, Directors, and CMOs from Canada’s top financial institutions. This year’s edition is an in-person event feat
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We’re halfway through 2021, and our clients & partners are finding the Customer Engagement landscape drastically different from what it used to be.
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The current approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll-out of
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It is intuitive that search engines like Google are dedicated to ensuring quality content in search results, but you may wonder what exactly Google looks for in a web page.
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Your customers expect you to know them beyond basic demographics – they want you to understand their motivations. Their intent. Their needs.
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The pandemic has impacted how many types of companies do business in recent years, and B2B buying journeys are becoming more complex. To keep up, marketers should look to B2C customer journeys,
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In an increasingly privacy-first world, mobile marketing and in-app advertising are evolving. Apple’s App Tracking Transparency (ATT), for example, has turned measurement and targeting upside down for
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When it comes to the best way to spread your brand like wildfire and increase conversions on social, the digital world is at a crossroads.
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Marketers are feeling the impact of the loss of mobile device IDs that allow for unique identification of smartphones and tablets. As a result
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In business markets, firms operating in developing economies deal with burgeoning use of the internet, new electronic purchase
methods, and a wide range of social media and online sales platforms. Ho
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Most businesses face a common challenge of not getting enough leads from their digital marketing efforts. There are a variety of channels you can use for
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The methods for how marketers get results from Facebook have and will change, but the world’s largest social the network continues to create the future of the social marketing industry.
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Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fu
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In this video, I will go over how to implement google ads optimization (2022). Looking to generate more leads for your business? Contact us
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Wondering which Facebook Attribution Setting you should use? Facebook have combined their conversion window and attribution window into their new
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Spending too much on your Facebook ads? Looking for a strategy to improve your profits? Discover how to optimize and scale your Facebook ads from marketing expert Emily Hirsh.
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Want more quality leads from Facebook? Are your Facebook lead forms set up properly? Facebook advertising expert Allie Bloyd explains how to create Facebook lead forms that drive quality leads and sa
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millennials are single-handedly the nation’s largest living generation with ages ranging from 21- 37. Why is this important for dealers and marketers alike? Because this generation now holds the large
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With a new year bringing new challenges, marketers are exploring strategies such as referrals, search engine marketing, and brand awareness to connect with audiences in 2021. These trends and more are
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To understand how large the challenge is and actively monitor the major shifts and swings, McKinsey & Company created its B2B Decision Maker Pulse, a survey of 3,600 B2B decision-makers in 11 countrie
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represent the aspects of selling virtually that are most different from a face-to-face approach. For sellers looking to close the gap, create stronger relationships, and secure more business virtually
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With the advertising goal of generating fast results for your business, whether that’s leads or sales, you want to target hot or super-hot audiences in your campaigns.
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The aim of a Digital PR roadmap is to create an overarching plan for which activity you will be carrying out for your brand or client, and when.
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You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the
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Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products
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Imagine a world of Consumer IoT. Your Maya didi or Ramu kaka (Indian version of Alexa or Siri) recognises you are running out of butter at home. It orders butter from an online store, paying with a wa
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The world is under the immense pressure to adapt to the new normal as COVID-19 engulfs the whole world under it. No matter what vaccine is at what stage, it will take quite some time to get back into
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In the first part of the Brand Equity Martech Dialogue series, marketing chiefs from some of the country's biggest and buzziest brands discuss the behavioural changes in modern consumers; how brands a
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Their comments follow the release of research by the Data and Marketing Association (DMA) suggesting a dip in marketing effectiveness since 2020,
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Vice-president of licensing and retail, Michelle Moorehead, explains the new store opening plays into this aim, the focus being on encouraging
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Building on last year’s IPA Effectiveness Culture Monitor, which has been rebranded as the Marketing Effectiveness Roadmap, this year’s survey will
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Advertisers and agencies are “right to be worried” about the impact privatising Channel 4 will have on the broadcaster’s distinctive programming, its audience, and competition for advertising spend, i
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The investment came despite rising costs and “weaker demand” taking a significant toll on the group’s profits. Boohoo reported adjusted EBITDA profit of £125m for the year, a 28% drop from the previo
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