Latest Events

ICEMS 2022: 16. International Conference on Entrep ...

The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events ...
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Discover the Best Social Media Marketing Strategie ...

Social marketing is changing more and more each day. If the last year has taught us anything, it’s that you’ve got to embrace change to get ahead. Join thousands of the world’s smartest marketers and ...
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#MarTechFest DialUp: B2B Personalisation Perfectio ...

The internet edition of your fave anti-conference unpacks the secrets of personalization brilliance. This event will take a deep dive on B2B Personalisation Perfection - The right EXPERIENCE, to the r ...
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DIGITAL MARKETING for FINANCIAL SERVICES CANADA SU ...

The 12th Annual Digital Marketing for Financial Services Canada Summit brings together VPs, Directors, and CMOs from Canada’s top financial institutions. This year’s edition is an in-person event feat ...
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How to engage & retain your customers in 2021’s om ...

We’re halfway through 2021, and our clients & partners are finding the Customer Engagement landscape drastically different from what it used to be.
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Preparing for the Cookie-less Future & Ad Ecosyste ...

The current approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll-out of
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E-A-T Your Way To SEO Success In 2022

It is intuitive that search engines like Google are dedicated to ensuring quality content in search results, but you may wonder what exactly Google looks for in a web page.
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Cross-Channel Marketing Measurement with AppsFlyer ...

Your customers expect you to know them beyond basic demographics – they want you to understand their motivations. Their intent. Their needs.
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Bring B2C Experiences to B2B Buyers: Level Up Your ...

The pandemic has impacted how many types of companies do business in recent years, and B2B buying journeys are becoming more complex. To keep up, marketers should look to B2C customer journeys,
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Navigate Privacy's Impact on In-App Advertising: H ...

In an increasingly privacy-first world, mobile marketing and in-app advertising are evolving. Apple’s App Tracking Transparency (ATT), for example, has turned measurement and targeting upside down for ...
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Build a Winning Social Strategy That Combines Paid ...

When it comes to the best way to spread your brand like wildfire and increase conversions on social, the digital world is at a crossroads.
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3 Post-Mobile-ID Strategies for Marketers: Revital ...

Marketers are feeling the impact of the loss of mobile device IDs that allow for unique identification of smartphones and tablets. As a result
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Latest Resources

In pursuit of an effective B2B digital marketing s ...

In business markets, firms operating in developing economies deal with burgeoning use of the internet, new electronic purchase methods, and a wide range of social media and online sales platforms. Ho ...
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Digital Marketing Roadmap

Most businesses face a common challenge of not getting enough leads from their digital marketing efforts. There are a variety of channels you can use for
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FACEBOOK ADS: HOW TO CREATE CAMPAIGNS THAT CONVERT

The methods for how marketers get results from Facebook have and will change, but the world’s largest social the network continues to create the future of the social marketing industry.
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HOW TO GENERATE LEADS USING FACEBOOK

Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fu ...
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Google Ads Optimization 2022

In this video, I will go over how to implement google ads optimization (2022). Looking to generate more leads for your business? Contact us
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Which Facebook ATTRIBUTION SETTING Should You Use? ...

Wondering which Facebook Attribution Setting you should use? Facebook have combined their conversion window and attribution window into their new
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How to Optimize Your Facebook Ads for More Profit

Spending too much on your Facebook ads? Looking for a strategy to improve your profits? Discover how to optimize and scale your Facebook ads from marketing expert Emily Hirsh.
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Facebook Lead Form Ads: How to Optimize for Result ...

Want more quality leads from Facebook? Are your Facebook lead forms set up properly? Facebook advertising expert Allie Bloyd explains how to create Facebook lead forms that drive quality leads and sa ...
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INFOGRAPHIC: MILLENNIALS + DIRECT MAIL

millennials are single-handedly the nation’s largest living generation with ages ranging from 21- 37. Why is this important for dealers and marketers alike? Because this generation now holds the large ...
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Counting Down The Top 10 B2B Marketing Trends For ...

With a new year bringing new challenges, marketers are exploring strategies such as referrals, search engine marketing, and brand awareness to connect with audiences in 2021. These trends and more are ...
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The pivot: Accelerated migration to remote and dig ...

To understand how large the challenge is and actively monitor the major shifts and swings, McKinsey & Company created its B2B Decision Maker Pulse, a survey of 3,600 B2B decision-makers in 11 countrie ...
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4 Ways to Take the Lead in Virtual

represent the aspects of selling virtually that are most different from a face-to-face approach. For sellers looking to close the gap, create stronger relationships, and secure more business virtually ...
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How to Use Facebook Ads to Generate Sales and Lead ...

With the advertising goal of generating fast results for your business, whether that’s leads or sales, you want to target hot or super-hot audiences in your campaigns.
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5 Steps to Create a B2B Digital PR Roadmap

The aim of a Digital PR roadmap is to create an overarching plan for which activity you will be carrying out for your brand or client, and when.
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5 Steps to Create an Outstanding Marketing Plan [F ...

You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the
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What Is Marketing Automation & How to Get Started?

Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products
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