Latest Events

Product Marketing Summit

This November, get in a room with your PMM peers for a day of non-stop networking, knowledge-sharing, and more at the Product Marketing Summit.
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CANADA’S BIGGEST RETAIL, MARKETING & TECHNOLOGY EV ...

Through interactive installations and provocative content, DX3 is your one-stop-shop for taking advantage of everything retail, digital marketing, and tech has to offer.
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THE WORLD'S LARGEST ADVERTISING EVENT MASTER

Join 20,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online. For two days on 29-30 March 2023, Ad World will stream 7+ Digital
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Marketing Conference

Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynote ...
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Recalibrate Your Manufacturing Marketing for Digit ...

The pandemic dramatically accelerated digital buying behaviors, and as a result, customers’ habits continue to change. In an effort to meet evolving
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The Gartner Top Trends in Digital Marketing: Consu ...

The last few years have brought forth challenges which put limitations on budgets, resulting in spending for CMOs in consumer goods firms to
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The Gartner CMO Spend Survey 2022: The State of Ma ...

The annual Gartner CMO Spend and Strategy Survey takes a snapshot of marketing’s budgets, spending and strategic priorities. Just as Western markets are released from COVID-19 restrictions, a plethora ...
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Best of Marketing Symposium: Strategies, Digital E ...

How can marketing leaders differentiate their digital experiences from competitors? How do you avoid major gaps in your marketing strategy? How do you measure the health of your brand? These topics st ...
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Digital Marketing Strategy with Google Digital Gar ...

An introduction to the main digital marketing channels and how to use them to build a strategy. For small business owners and aspiring digital marketers who want to get to grips with the main digital ...
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Definitive 2023 Employer Value Proposition (EVP) C ...

Are you struggling to attract top talent in today's competitive hiring landscape? Are you looking for a step-by-step framework to improve your EVP content strategy and attract more high-quality candid ...
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How to Increase Sales through Email Marketing

A lot of business owners ask themselves, “How do I build a subscriber list?” When they should be asking, “How will I monetize a subscriber list once I have it?” In other words, “I have a subscriber... ...
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Beginners Guide to Video Production and Content Ma ...

In our earlier workshops, you may have learned a lot about several types of marketing methods but one of the most effective forms of marketing in the modern era of business is gaining exposure through ...
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Latest Resources

2021 Global Marketing Trends

Now, we are confronted with an amalgamation of uncertainty—and the world is collectively looking for answers. With an omnipresent pandemic, we
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INDUSTRIAL MARKETING BUDGET GUIDE

If you’re like most marketers at industrial companies, building a strong business case for why marketing is a smart investment is an annual uphill climb. Whether
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Influence of Online Marketing

Digital marketing changes the way companies sell their products. Managers of B2B companies are looking for answers how to deploy digital marketing strategies to boost their sales success.
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State of Influencer 
 Marketing 2022

HypeAuditor conservatively estimates the global influencer marketing market size to grow from USD 13.8 billion in 2021 to USD 22.2 billion by 2025, at a Compound Annual
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What is Artificial Intelligence (ai) in Marketing

What is Artificial Intelligence (ai) in Marketing? To Paul, it is the umbrella term to encompass technologies and algorithms designed to make machines smart, with ai machine learning being the primary ...
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How To Make a Resume For Digital Marketing Manager ...

Do you need to submit a resume for a digital marketing position? In this Youtube-video, I’ll show you how to make the perfect resume example for digital marketing managers using Microsoft Word. It’s a ...
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How Much Should You Invest In Marketing? (PROVEN S ...

This is from Sagar Sangam. Thank you for your comment and your question, and this is a simple one, but I'm interested in getting Neil's opinion. How do you decide on a marketing budget? For a startup, ...
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How to Plan a Marketing Budget for 2023

Marketing isn't free, which means you need to create a budget and determine where your resources will go. Wondering how to plan a marketing budget? Dan from the WebFX Strategy team has some answers fo ...
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12 B2B Marketing Trends You Need To Know in 2022 ( ...

B2B digital marketing is constantly evolving as new technologies take hold and consumers change their purchasing habits. At the beginning of
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A Basic Guide On Inbound Marketing

Maybe you’re coming from a traditional marketing background, or maybe you’re just completely new to marketing altogether.
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39 Nonprofit Content Marketing Trends You Need To ...

one of the biggest contributing factors to this is search engine optimization. By creating content you’re telling search engines, like Google, what topics your website focuses on. In turn, this helps ...
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7 Skills New Marketers Need To Succeed [Infographi ...

Digital marketers are becoming Jacks-of-all-trades. Not only must successful marketers be social media mavens and create great content, they also must know how to newsjack, analyze data and of course, ...
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How to Write a Marketing Resume Hiring Managers Wi ...

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market.
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Ryan Reynolds Offers A Glimpse Into AI-powered Mar ...

Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI.
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24 Ways to Spend Your Marketing Budget Next Quarte ...

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest RO ...
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The Marketing Executive's Playbook: How Marketers ...

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel.
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