Latest Events

B2B SALES LEADERS VIRTUAL FORUM APAC 2021

Learn how B2B sales leaders are preparing their teams for a post-pandemic world, how they’re accelerating sales transformation and revenue enablement, their plans for 2022
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PI LIVE - Affiliate & Performance Marketing Confer ...

Europe's leading affiliate marketing conference and performance marketing conference. Committed to its mission
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Premier Digital Marketing Conference

At DigiMarCon London 2021, you will receive all the elements you need to achieve digital marketing success! Innovators, senior marketers and branders, entrepreneurs
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Product Marketing Summit

Overall the event is fantastic! Great networking, excellent content. ” Product Marketing Manager, Hubspot What is Product Marketing Summit?
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How to Use SlideShare for Content Marketing

Learn how to leverage SlideShare to create new business by adding a powerful new tool to your firm's content marketing arsenal. SlideShare.com expands and leverages your existing
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How to Create a Complete Video Marketing Strategy

We all know how powerful video is as a communication channel, but as marketers, it can be challenging for us to decide what platforms to use to host and promote our content.
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Capitalizing on Marketing Opportunities Provided b ...

As one of the fastest growing and most profitable companies in history, Google® has had the luxury of providing business owners and marketers with a host of free tools and services.
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Top Video Marketing Trends to Take Advantage of in ...

Many growing businesses, especially those with lean marketing teams, miss out on reaping the rewards of new and exciting revenue-generating channels because of a fear that they will require considerab ...
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West Sussex Recover & Rise S2W3: Digital 1 - Searc ...

This webinar ‘Search Engine Marketing’ is #3 of #8 in the WSCC SME Digital Accelerator Webinar Series. Developing an Search Engine Strategy, & PPC.
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Mobile marketing 101: Using mobile to connect to y ...

With over 5.2 billion mobile users, 55% of all worldwide online traffic coming from mobile devices, and the increasing growth in social media use (up 13% year on year), mobile marketing is now an esse ...
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West Sussex Recover & Rise S2W2: Customer Marketin ...

In this session we’ll be focusing on Marketing 101 - how to develop and create customer focused marketing strategies, messaging and customer journeys. In the miasma of digital channels, getting the
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Social Media & Marketing Designs by Canva

Zoom with us to learn about Canva, a graphic design platform, used to create social media graphics, presentations, posters, documents and
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Latest Resources

ADVERTISING MANAGEMENT AND SALES PROMOTION

Advertising educate the people about new products and their uses. Advertising message about the utility of a product enables the people to widen their
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ADVERTISING MANAGEMENT

I would like to welcome you to the creative side of this world. I know that creativity is there in all of you and that is exactly what
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Online advertising in the UK

The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, conte ...
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Understanding Brand Safety & Brand Suitability in ...

2020 has been the year of the unexpected. From a pandemic and quarantine to economic crisis to a resurgent civil rights movement and the most polarized our nation has been since the Civil War, this c ...
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CTV Advertising: What's Next?

As many people cut the cord and switch from traditional television to connected TV, new opportunities are opening up for advertisers to reach consumers across many different screens, while still using ...
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Integral Ad Science Viewability Presentation

Integral Ad Science Viewability Presentation Integral Ad Science Viewability Presentation Integral Ad Science
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What is Connected TV Advertising? Go Sokal Podcast ...

In this episode, Sokal Programmatic Team Lead Bo Sowers and Digital Advertising Manager Michaela Mundorf talk with Creative UX Specialist Drew Wilson about Connected TV and how it is a powerful way t ...
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Ad fraud deep dive: what is the true impact of dig ...

Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s made ...
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Infographic: 15 noteworthy statistics about B2C Ma ...

If you’ve got leads coming in, then marketing automation can be a powerful tool to help nurture those leads and convert them into customers – taking your business to
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SMB Marketing Automation Infographic

SMB Marketing Automation Infographic Marketing Automation trend Top 3 reason for using marketing automation
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Email Marketing Automation Boosts Your ROI

Email marketing automation frees up a lot of effort while ensuring target customers are reached at the right time. Companies can increase their revenue and reduced
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Infographic: The Benefits Of Mobile Marketing Auto ...

Today’s B2B marketers understand the importance of enterprise mobility, timely follow up, immediate access to marketing collateral, and the ability to track prospect
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Integral Ad Science Acquires Connected TV Advertis ...

eMarketer estimates that advertisers will invest over $13.4 billion into CTV this year, growing to surpass $24.7 billion by 2024. By acquiring Publica’s leading technology
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How are CTV Ad Breaks Evolving?

Many consumers believe that the cost of watching back-to-back episodes of free streaming content on CTV is a poor ad break experience. However, some viewers are coming to
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CTV & OTT Advertising Interview Series [Part 1]

But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.
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CTV & OTT Advertising Interview Series [Part 2]

The current trends in programmatic advertising are connected with the rise of connected TV (CTV) and over-the-top (OTT) advertising. But what impact have challenges like the COVID19 pandemic had on th ...
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