Latest Events

#DMWF GLOBAL (DIGITAL MARKETING WORLD FORUM) 2024

#DMWF heads to take over Olympia National, London as we bring you the best event yet! The definitive event for marketing professionals and the future of marketing tech is a must-see conference and exh ...
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growth marketing SUMMIT 2024

FOMO (Fear Of Missing Out)? No need for that at growth marketing SUMMIT. You can't miss a thing as all talks are taking place one after the other. We have 10 TED-style talks on the agenda that provide ...
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ICMMR 2023: 17. International Conference on Multic ...

The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events ...
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ONE OF THE WORLD'S MOST INTRIGUING SUMMITS OF MART ...

Experience the full potential of your marketing prowess at the Intrigue MadTech Summit! Connect, gain knowledge, and actively engage with esteemed experts in the marketing industry at this lively
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Apply Generative AI for New Competitive Advantages

Despite impressive advances, many organizations establish generative AI (GenAI) policies or steering committees that focus too much on managing risks at the cost of innovating in a
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The Gartner CMO Spend and Strategy Survey 2024: Re ...

For chief marketing officers (CMOs), 2024 is a year of opportunity and challenge. As inflation and interest rates stabilize, CEOs are hungry for growth. However, suppressed marketing budgets mean that ...
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Webinar: Paid Media Algorithms – The Secret to Get ...

Every paid media platform has some degree of algorithmic optimization. These algorithms choose who sees your ads and at what cost. But if you are like most marketers, understanding how,
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Treating Direct Mail Like Email

Nearly two-thirds (65%) of US marketers integrate their direct mail strategy with email marketing tactics, according to a recent Quad survey.
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Build the Marketing Function of the Future

Developing and delivering on a marketing strategy to drive profitable growth has never been easy. However, chief marketing officers (CMOs) now face mounting pressure to not only
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Build the Marketing Function of the Future

Today’s marketing function has been resilient amid waves of disruption, thanks to its ability to adapt to deliver for its wider organization. As the frequency of disruptions increases, the impact on m ...
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Digital Marketing Strategy with AI Content Creatio ...

This two-session interactive accredited course is focused on equipping learners with tools and techniques to run a successful digital marketing campaign including using AI to create content.
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Tools for Success (Formerly Applied Marketing Core ...

Set yourself up to think strategically like a marketer with Tools for Success (Formerly Applied Marketing Core 1). Build marketing leadership skills with an informational interview and a video present ...
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Latest Resources

7 Inspiring B2B Marketing Campaigns

B2B marketers know how much technology has changed the way that customers interact with brands. Digital is the backbone of our marketing strategies, with a multitude of channels to think about and an ...
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CONTENT marketing Handbook

The aim of the CMEx Project is to provide practical knowledge of modern marketing through the implementation and testing of the innovative method of Content Marketing in Poland, Malta, Austria and Ita ...
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Marketing and Neuroscience What Drives Customer De ...

On May 10. 2011, the American Marketing Association held a virtual event entitled: Marketing and Neuroscience: What Drives Customer Decisions. This unique event gives marketers an opportunity to gain ...
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Ebook - Social Media Content Calendar Template

What’s the most important aspect of any institute’s admissions marketing strategy? Creating good content! But, if your institute doesn't have an effective content management process and content creat ...
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Inspirational B2B Marketing Examples to Follow

How can marketing really make a difference for manufacturing companies, leadership consultants, or service providers? Let’s check out some B2B marketing examples—we hope they inspire you like they did ...
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Content Marketing For Beginners: Complete Guide

Content marketing is the process of creating and distributing content to attract and retain customers. You’re creating blog posts, videos, podcasts, or whatever, promoting it, and your content’s job i ...
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5 BRAND NEW Digital Marketing Strategies for 2024 ...

Unconventional Tactics: Say goodbye to the same old strategies. We're introducing techniques that break the mold and set your business apart. Data-Driven Insights: Discover how the latest in AI and an ...
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How To Create An Effective Social Media Calendar ( ...

The process of creating a social media strategy can seem a bit overwhelming - but have no fear because in this video we’re breaking down the key steps you need to follow for social media success! Make ...
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Leveraging Psychology in Marketing [Infographic]

As you develop your branding strategy, it’s smart to consider marketing psychology and understand how certain tactics can impact your customers’ shopping behavior. Aligning content with human behavior ...
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A Basic Guide on Inbound Marketing

Inbound Marketing is about useful content. Inbound Marketing is user-initiated, which means that your user/reader is willing to share their contact details with you to be in touch and be informed
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INFOGRAPHIC: 51% OF PULSE SURVEY RESPONDENTS USE G ...

The results of our AI in Marketing Pulse Survey are in: 51 percent of marketers surveyed are using generative AI tools to drive the business, and 23 percent use them frequently.
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The Global AI Market: New Trends and What the Futu ...

Artificial intelligence (AI) is a rapidly growing field that is being used in a variety of industries, including computer and technology, financial services, healthcare, education, and retail. The mar ...
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From Automation to AI: The Evolution of Ad Tech

The ad tech industry is constantly revolutionising the way businesses and brands communicate with their customers online. This has significantly impacted the growth of the ad tech industry, which is f ...
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Soft 404 Errors Could Be Damaging Your SEO Efforts ...

Google Analyst Gary Illyes has brought attention to a critical issue affecting websites – soft 404 error. According to Google, Web developers and SEO
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7 Unconventional B2B Marketing Campaigns to Inspir ...

You probably wouldn’t guess it, but B2B buyers are just as emotionally driven as B2C buyers. In fact, according to research, 39% of marketing leaders are harnessing
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What is content marketing? A complete guide

* Why is content marketing important? When brands produce great content, customers—and potential buyers—keep coming back for more. This helps capture the attention of your target audience * How cont ...
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