For decades, sales reps have been targeting prospects at the account level. So, why has “account-bas
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As more B2B marketers embrace account-based approaches, we’ve finally gotten rid of the misconceptio
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As ABM has grown in popularity, so has the discussion on the “ideals” of what practitioners should a
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Fortune 500 companies trust Deal IQ to negotiate significant savings on technology contracts. But wh
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For marketers, content opportunities are endless. But how do you prioritize your content, your chann
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In social media, your success depends on engagement and not necessarily the number of mentions. Iden
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Instagram has become the must-have social platform for successful brands. But its true influence lie
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