If you’re like most marketers at industrial companies, building a strong business case for why marke
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This is from Sagar Sangam. Thank you for your comment and your question, and this is a simple one, b
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Marketing isn't free, which means you need to create a budget and determine where your resources wil
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Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a m
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And when it comes to your marketing strategy, there’s nobody better to learn from than established i
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Maybe you’re coming from a traditional marketing background, or maybe you’re just completely new to
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Digital marketing changes the way companies sell their products. Managers of B2B companies are looki
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