There is a misconception in the B2B space. Many marketers and sales professionals assume B2B transac
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The rising importance of the fi eld can be demonstrated by several factors. First, because more than
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Over the past few years, Dun & Bradstreet has routinely taken the pulse of
B2B sales and marketing
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B2B performance marketers (myself included) have spent the last five years perfecting lead generatio
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The American Floral Endowment and the Society of American Florists recently released a report called
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Social media marketing consists of an attempt to use social media to persuade consumers that one's c
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The aim is to study the current application market trends and see how the consumers are using the mo
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