Whitepapers

B2B ACCOUNT-BASED MARKETING PLAYBOOK

This Playbook is designed to help B2B marketers understand the necessity of having a digital approac
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How to Prepare Contact AND Account DATA for an Acc

Among B2B sales and marketing communities, 2016 brought upon several new concepts, trends and techno
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UNIVERSAL: YOUR GUIDE TO ACCOUNT-BASED SUCCESS

Before the Internet age, sales people were expected to develop personal connections with target acc
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How to Generate Highly Targeted Leads Using an Int

Account-Based Marketing (ABM) has often been described as a marketing strategy that ‘flips’ the tri-
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B2B Content Marketing

Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America repor
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The Actionable Guide to Account-Based Sales Activa

Good activation practices are the key to aligning sales and marketing toward the same revenue goal.
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Oracle CX Sales

This software and related documentation are provided under a license agreement containing restrictio
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