Whitepapers

ABM: What’s Next? A Playbook for Account-Based Sal

What if there was a way you could closely align sales and marketing so that both departments were de
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Account Based Marketing Where marketing and sales

ABM is not about taking your proposition to market and hoping the market will engage. It is about se
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The Complete Guide to CRM Data Strategy

Advances in machine learning (ML) and artificial intelligence (AI) are causing AI-enabled technolog
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AMPLIFYINGACCOUNT-BASED MARKETING DIGITALLY AND AT

ABM is an important B2B marketing strategy that adds value to your business by focusing on accounts
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Why Account-Based Marketing Needs a Customer Data

Marketers are challenged to scale their ABM programs from hundreds to thousands of accounts. They al
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DIRECTIVE CONSULTING PORTFOLIO

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works f
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B2B ACCOUNT-BASED MARKETING PLAYBOOK

This Playbook is designed to help B2B marketers understand the necessity of having a digital approac
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