Whitepapers

Intelligent ABM: Why data is your passport to succ

For almost 20 years, MeritDirect has been travelling with our clients towards “Higher Ground”. The
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EBOOK HOW TO CLOSE 3X MORE DEALS WITH ABM

As the B2B buying process has become more complex, the number of challenges marketers face has grown
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Account-Based Marketing The Art of the Start

Account-Based Marketing (ABM) offers many promises around customer growthand retention. While not a
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Marketing Trend Spotlight: Account-Based Marketing

B2B organizations are turning to ABM practices to identify the businesses, buying centers and decisi
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Decoding ABM Simple data-driven strategies for suc

Most B2B marketers realize that Account-Based Marketing (ABM) has the potential to drive real value
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INTRODUCTION WHAT IS CONTENT MARKETING, AND WHY DO

Content marketing is the process of creating valuable, relevant content to attract, acquire, and en
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Content Marketing: The Ultimate Beginner’s Guide t

In 1999, I started this company with the mission statement, “We will work toward bringing in the gre
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