Whitepapers

Digital Business 2020: Getting there from here!

Way back in the early 1980s, management guru extraordinaire Tom Peters told captains of business tha
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2021 Global Marketing Trends Find your focus

THROUGHOUT HISTORY, MOMENTS of crisis and uncertainty have galvanized new innovations and shifted vi
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Reimagining marketing in the next normal

As governments gradually remove pandemicinduced restrictions and businesses begin to reopen, there’s
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Your Influencer Program Is Broken

Influencer marketing has the potential to deliver results, but it’s had a bit of a bad rap of late.
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Influencer Marketing for Brands

Is influencer marketing dead? Effective? Worth it? Ethical? Sustainable? Content marketing? Paid med
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How to Measure Account-Based Marketing Performance

At Bizible, we’re fanatical about connecting every marketing effort to revenue, and we always preach
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THE RISE OF MACHINE LEARNING IN MARKETING

Machine Learning (ML) is developing under the great promise that marketing can now be both more eff
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