Whitepapers

IAB internet advertising revenue report

Commissioned by the IAB and conducted by PricewaterhouseCoopers LLP on an ongoing basis, with result
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A NEW FRAMEWORK FOR MEASURING RESULTS IN SOCIAL ME

Business Must Adopt A Measurement Framework For Success. The rapid evolution of the web and digital
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The SoDA report on

We are thrilled to feature this report in a series of white papers released under The SoDA Report On
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Understanding In-App Advertising Fraud

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and
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The Demise Of Advertisement-Driven Media

The story of broadcast media in the early 21st century has been defined by the swift rise of digital
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BEYOND Advertising

The transition from an analog world to a digital one has been difficult for many companies, but per
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THE EMOTIONAL POWER OF PURPOSE IN ADVERTISING

Many businesses and brands have realised that consumers, employees and investors are interested in
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