Gone are the days of the traditional marketing funnel. While the funnel once
showed us how a custom
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Because the smartphone is with the social media user at all hours, everywhere they go, there is now
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Marketing as we know it today is based on a lead-centric principle with an inbound methodology. We t
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Search Engine Optimization (SEO) has become somewhat of a buzzword. As marketers, we have a keen awa
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The rise of social media has provoked both optimism about potential societal benefits and concern ab
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A clear trend is emerging in the world of smartphones – people want
free apps. According to data fr
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Everyone who deals with Facebook advertising knows that the life cycle of any campaign is limited. S
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