Whitepapers

Linking analytics and ads

Gone are the days of the traditional marketing funnel. While the funnel once showed us how a custom
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Your customers are on social media.

Because the smartphone is with the social media user at all hours, everywhere they go, there is now
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Driving Business Growth through Account Based Mark

Marketing as we know it today is based on a lead-centric principle with an inbound methodology. We t
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How to Gain an Edge with Technical SEO:

Search Engine Optimization (SEO) has become somewhat of a buzzword. As marketers, we have a keen awa
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The Welfare Effects of Social Media

The rise of social media has provoked both optimism about potential societal benefits and concern ab
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The No-Nonsense Guide to In-App Advertising

A clear trend is emerging in the world of smartphones – people want free apps. According to data fr
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WHY ADVERTISERS SHOULD TAKE A CLOSER LOOK AT CREAT

Everyone who deals with Facebook advertising knows that the life cycle of any campaign is limited. S
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