Whitepapers

Strategic Brand Management

Microsoft and/or its respective suppliers make no representations about the suitability of the infor
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Intershop E-Commerce Report 2016: Taking the Fast

The survey findings reveal how most B2B businesses have firmly grasped the potential of online digit
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THE NEXT INDUSTRIAL REVOLUTION HOW E-COMMERCE IS T

In B2B, the sale takes place between two business entities while in B2C, goods and services are sold
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B2B COMMERCE

In the new repor t from Forrester research, “ The Forrester Wave™: B2B Commerce Suites For Midsize O
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THE ULTIMATE B2B E-COMMERCE GUIDE

The B2B world is undergoing a period of intense transformation. Traditional methods of B2B operatio
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How mobile is reshaping the B2B landscape for grow

B2B customers today do not expect to interact with a salesperson until it’s time to close the deal.
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RESEARCH PRIORITIES FOR B2B MARKETING RESEARCHERS

The discipline of business-to-business marketing has a long history (HADJIKHANI and LAPLACA, 2013) a
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