Whitepapers

Meet the 2020 consumers driving change

Consumer shopping behavior has fundamentally changed Rather than being a planned, discrete activity,
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GLOBAL MARKETING STRATEGY

Born globals are a phenomenon that is increasingly being observed and researched around the globe. Y
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Asian Brand Strategy HOW ASIA BUILDS STRONG BRANDS

The face of business in Asia is changing faster than one can blink one’s eyes. Asian companies that
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Designing Brand Identity

As competition creates infinite choices, companies look for ways to connect emotionally with custom
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Building a Powerful and Enduring Brand: The Past,

Brands are assets and the value of a strong brand is incontestable. Brands are highly sophisticated
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Brand Architecture 101 – Value Based Management.

Brand Architecture: ‘The organization and structure of a company’s brand relationships that define a
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Global Branding

As companies expand globally, a brand like Coke or Nike can be the greatest asset a firm has, but it
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