Whitepapers

YouTube Marketing

YouTube allows billions of people to discover, watch and share originally-created videos. YouTube p
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Artificial Intelligence in Digital Advertising

For the last course of thousands of generations, human intelligence was adapting to the dynamic and
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Transforming Marketing with Artificial Intelligenc

Artificial Intelligence Marketing (AIM) is an approach of optimally utilizing technology and custome
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The Effects of Social Media on Brand-Customer Rela

y directly comparing social media users and non-users, we examine the extent to which consumers enga
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INTRODUCTION ADVERTISING

True advertising does not attempt at maximising profits by increasing the cost but by promoting the
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THE ROLE OF ADVERTISING IN PROMOTING A PRODUCT

Advertising plays an important role in our everyday life. It mainly determines the image and way of
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How Micro-Moments Are Reshaping the Travel Custome

There’s a lot of planning that goes into traveling. And people increasingly turn to devices for help
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