Whitepapers

Digital Marketing in the Business Environment

Many search engines can be used in two equally important ways. The first way is search engine optim
Read More

Digital Marketing 101 : Key Tool For Engagement Ma

But online advertising is just the tip of the iceberg. Marketers have to dig deep into today’s vast
Read More

Marketing’s Four P’s: First Steps for New Entrepre

Each of the four P’s is a variable you control in creating the marketing mix that will attract cust
Read More

How Online Reviews Influence Sales

We have found that online reviews have a significant and quantifiable impact on purchase decisions –
Read More

MARKETING AND SALES

Every business organization has to determine its Marketing Mix for the satisfaction of needs of the
Read More

Advertising and sales promotion

Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform
Read More

SALES MANAGEMENT: AN OVERVIEW

In daily life, a layman deals with different transaction in terms of selling and purchasing of good
Read More


;