The main aim of this book is to teach you how to build and sustain
your business as a brand with a
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In this world of technology upgradation, breaking through the advertising and communication clutter
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When we talk about being purposeful as marketers, we often think about the traditional cause marketi
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If you’re reading into this field, you may have observed three
kinds of writing. At the highest lev
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Look at the picture on the right. What do you see? If you’re in marketing, you probably see somethin
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Insight selling, video conferencing, and other tech-intensive sales tactics have taken hold. Video c
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Social media marketing and social selling are terms that are sometimes
confused. Both are mechanism
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