Blogs

Personalized Marketing: All You Need to Know

Successful brands like Netflix, Spotify, and Amazon, among others, have aced the art (and science) o
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Marketing Automation Can Improve Your Creative Tea

We can all learn from our failures, but isn’t it so much more exciting to build on our successes? T
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Integral Ad Science Acquires Connected TV Advertis

eMarketer estimates that advertisers will invest over $13.4 billion into CTV this year, growing to s
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How are CTV Ad Breaks Evolving?

Many consumers believe that the cost of watching back-to-back episodes of free streaming content on
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CTV & OTT Advertising Interview Series [Part 1]

But there’s still a lot of confusion and questions about how fundamental advertising processes work,
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CTV & OTT Advertising Interview Series [Part 2]

The current trends in programmatic advertising are connected with the rise of connected TV (CTV) and
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Rethink Your ABM Strategy to Drive Revenue Growth

The definition and direction of account-based marketing has been diluted over time. ABM has always
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