• Drift
• 12 Jul, 2018

We all know that a successful account-based marketing strategy takes a ton of time. -- You have target lists to build out -- You have an outreach plan to create -- You have sales enablement to run...just to name a few things On top of all of that, you know the top 1% of your target accounts won’t give you the time of day if your campaigns aren’t highly targeted. And you end up working extra hour to build these out.
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