• The Drum
• 02 Jul, 2019

In a fragmented media landscape and with more creative produced in market every day, differentiation has become even more critical to brand marketers. Whether it be music, celebrity, or movie clip, entertainment content remains a vital ingredient to augment creative and capture consumer attention. The upside to tapping into the vein of pop-culture is immense, yet inserting entertainment into a brand’s messaging comes with risks, both legal and social.
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