• Raghuram KS
• 01 Oct, 2019

As the B2B marketing funnel gets longer and more complex, organizations are looking up to marketers to enable sales teams with more valuable sales conversations. To put it simply, the core of valuable sales conversations start with who we want to engage with. Along with this, as marketers, we have a responsibility to provide our sales counterparts with the knowledge and tools they need to have valuable conversations with prospects and customers
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