How to Run Account-Based Marketing in 2020
These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Not only has GDPR immobilized the mass marketing trend, but industry is tiring of broad-based, high-volume, low-return schemes. Instead, marketing leaders want quality over quantity, and favor holistic methods for winning over their customers.
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