The world is under the immense pressure to adapt to the new normal as COVID-19 engulfs the whole wor
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In the first part of the Brand Equity Martech Dialogue series, marketing chiefs from some of the cou
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Their comments follow the release of research by the Data and Marketing Association (DMA) suggesting
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When Stan Lee wrote "With great power comes great responsibility;' in one of his Spider-Man comic bo
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Last year posed a situation which strengthened the cause of new-age marketing channels over the trad
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As the president and founder of the Ogilvy Center for Behavioral Science at Ogilvy Consulting, Chris
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As several major states are in unlock mode, India Inc has optimistically started to ramp up producti
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