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Five trends that could transform your 2022 marketi

Pandemic-induced consumer behaviours are here to stay. Over the past year, most of us have been forc
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Marketing fails to address 18.2% socio-economic pa

In 2022 the marketing industry was urged to “own” its socio economic pay gap problem. Speaking to Ma
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Confused.com’s CMO on how to get CEO buy-in for lo

Many marketers are prevented from implementing a long-term brand building strategy, or are forced to
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Boots ramps up price focus amid own brand extensio

Boots is expanding its own label essentials range, extending its Price Lock promise and offering up
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Brands signal improved hiring intentions despite ‘

Despite gloomy economic predictions for the UK this year, brands’ hiring intentions improved over th
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Marketing budgets cling to growth despite recessio

UK marketing budgets continued to grow in the last three months of 2022, despite high levels of pess
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Theranica partners with Dr Reddy's for marketing w

A press release from Theranica on Tuesday said under the terms of the agreeme Theranica, an Israeli
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