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Marketing has to be wary of becoming self-serving:

HP India's CMO, Jain sheds light on the role of a marketer and its independence He also does a SWOT
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Creating a recession-proof marketing strategy

If marketers have learned anything over the past two plus years, it is that competition is growing,
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Email remains number one marketing channel for bus

The annual whitepaper, now in its second year, revealed that 59% of marketers believe that email is
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IPL 2023: Will advertising slowdown play spoilspor

India's biggest media property is staring at multiple headwinds as the rights investment from new-ag
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Pele’s ‘Panch Tatva’ of branding

Pele was more than a person. Whose name stirred expectations whenever invoked, humble, impromptu, qu
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CMO + CHRO: The ultimate team to strengthen your e

Better employer brand results from a great organisational culture and delightful brand helps get the
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Elevating the Brand Reputation in the Era of Gen Z

According to a 2019 Bloomberg report, Gen Z made up for 32% of the global popula A new generation h
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