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81% of marketing teams would host more events with

Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical chal
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Ad and marketing agency Cheil India appoints Neera

Advertising and marketing agency Cheil India has announced the appointment of Neeraj Bassi as its ch
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Faux feuds: Are brands taking marketing gimmicks t

To garner eyeballs in a cluttered digital world, brands are latching on to manufacturing a fake cont
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Skip this ad? The existential threat facing the ad

With the onset of social media and influencer marketing, advertisers found a new avenue through whic
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Brands make slow progress in tackling ethnicity pa

Marketing Week’s exclusive 2023 Career and Salary Survey finds marketers from ethnic minorities work
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How to find a perfect blend of performance and bra

By striking a coherence between performance and brand marketing efforts, firms multiply their profit
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Marketing team restructures reveal push for specia

Embarking on yet another year of uncertainty, brands are looking for ways to not only weather the ma
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