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The era of mobile marketing maturity for brands

COVID-19 has caused a dramatic shift in consumer behavior, with users moving from offline channels t
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GroupM reveals 10 trends that will influence the I

WPP’s media investment arm GroupM revealed the 10 trends that will influence the Indian advertising
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How PicsArt helped Myntra elevate customer engage

PicsArt, through Ventes Avenues (Ventes Avenues represents PicsArt) undertook a social media campaig
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Flipkart launches commerce-focused self-serve DSP

Strengthening its advertising and monetisation portfolio, Flipkart has announced the launch of a cus
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Poco India revamps visual identity

Poco, the online smartphone brand, has unveiled the company’s refreshed visual identity with a brand
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Opinion: Resurrecting demand with lateral marketin

Go back to the eighties and think of the manner in which Maggi Noodles brand was positioned, even th
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e4m-infobip webinar: ‘Every consumer engagement on

Covid-19 has impacted businesses across the sectors, and auto and consumer durable industries are no
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