The spread of the coronavirus caused the worst economic downturn since the Great Depression. Still,
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MARKETING faces an existential crisis as disruption and fragmentation shatters long-held strategies
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Marketing is one of the oldest crafts, being practiced since antiquity. There is evidence of it from
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Though they’ve been used in business-to-consumer marketing for some time, the social distancing forc
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The pandemic has placed greater scrutiny on marketing programs and campaigns—especially those with a
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When I first started my career in sales and marketing, I travelled constantly, meeting with customer
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2020 was the year that the currency of market research increased exponentially. COVID-19 saw a seism
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