The Chief Marketing Officer (CMO) Council has published a new report titled ‘Humanizing + Analyzing
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Publicis Groupe has announced the integration of Indigo Consulting’s digital marketing teams with Pu
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“It's already been scientifically proven that we could live up to 120 years old and our research sho
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No corner of the marketing world changes faster than digital marketing. As new technology arrives an
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First coined by Alan Cooper in his book, The Inmates are Running the Asylum, “buyer personas” are a
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If you’ve been in marketing for a while, you’re probably familiar with the idea of buyer personas an
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If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the
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