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NatWest CMO: Marketers have reason to be optimisti

Despite a depressing economic outlook for 2023, marketers have reason to be optimistic this year, ac
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Culture secretary promises to ‘go further’ to addr

Closing the skills gaps among future and existing employees is the Department for Digital, Culture,
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Diageo commits to ‘strong’ marketing investment as

The alcoholic drinks giant halved the cost of digital ad views in the six months to 31 December, as
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Australia regulator to probe social media influenc

The Australian Competition and Consumer Commission (ACCC) said it would look more than 100 influence
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Accenture’s Jill Kramer: “In B2B, we have an oppor

Technology intimidated her. Data was not her comfort zone. Still, Jill Kramer, and communications
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Former McDonald's to reopen without branding in Ka

Several restaurants which used to operate under the McDonald's brand in Kazakhst under generic names
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Marketing has to be wary of becoming self-serving:

HP India's CMO, Jain sheds light on the role of a marketer and its independence He also does a SWOT
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