In the monotonous echo chamber of agencies, led by a few clients and a few misgivings, a higher (bra
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Over the last week, most US based apparel, lifestyle and consumer electronics brands have been livin
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Adopting a buying group-centric view of demand over an individual lead-centric view is the best way
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Data has a pivotal role in the success of digital marketing campaigns. Marketers leverage data to gl
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An increasing number of companies have taken their operations remote in recent times. In fact, remot
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While it is easy to term brand loyalty as a repeat purchase, behavioral literature offers several ex
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The content industry has evolved significantly and broadened its scope in the last decade. Today, co
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