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CX in B2B: can we have true personalization withou

Let’s give credit where credit is due, most business-to-business (B2B) organizations have made the t
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B2B marketers: it’s time to tackle ‘B-to-boring’ p

Earlier in my career, I worked at an agency that allowed every employee to ban one musician from bei
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Three quarters of marketers find B2B engagement ha

The Frameworks also spoke directly to senior B2B marketers to get their personal perspective. Based
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More than half of social media influencers partici

This is according to a study by IZEA Worldwide, a provider of influencer marketing technology, data,
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Mention Me aims to ‘transform the marketing landsc

Mention Me will use the funds to support its vision to make every brand think advocacy-first by expa
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Blockchain in digital marketing: More consumer tru

Platform businesses like Facebook pose challenges to many market players in digital marketing as the
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Most marketers are unhappy with their marketing au

With individualisation and dynamic engagement the watchwords for 2022, marketers are demanding more
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