That simple message kicked off a whole new era in advertising, which rapidly evolved into the indust
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The marketing technology (MarTech) ecosystem is evolving at an unprecedented pace, with strategic pa
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Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concern
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Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues
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On Monday, Wall Street experienced significant stock sell-offs, with the Dow Jones Industrial Averag
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Every agency wants to extract deep insights from marketing data. Everybody wants to identify non-obv
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Multichannel marketing remains a key to campaign success. However, as consumers’ attention continues
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