How to Connect with Baby Boomers through Content Marketing

It’s always important to format content in a way that’s easy to read, from any browser or device type. That’s doubly important when you’re marketing to Boomers. We don’t mean to be insensitive in the least, but candidly, Boomers may not quite have the same ocular health as you younger readers, so short paragraphs, large fonts, and plenty of white space can all help with clarity