The usual and the offbeat of Valentine’s Day marketing

Brands going all out to woo GenZ-ers and millennials It’s that time of the year when brands get cheesy. From Fab Café, the restaurant brand of Fab India, inviting you to a Cupid’s Table to PepsiCo launching limited-time flavours of its potato chips brand Lay’s Herby Crush and Lay’s Cheesy Love, marketers are pushing love like never before in these pandemic times.
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