Tesco deems marketing ‘mission critical’ following Covid sales boost
At the same time, its total retail operating profit dropped by 14.7% to just under £2bn, reflecting the costs of staying open under the pandemic. Demand for click-and-collect and other online services, on top of making physical stores safe for shoppers, meant considerable extra investment. As a result, profit before tax fell by 19.7% to £825m. But looking ahead Ken Murphy, who replaced Dave Lewis as CEO in October, expects to see a
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