Traditional advertising technologies are built primarily with consumer outcomes in mind - reach, cli
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For DocuSign, Account-Based Marketing means doing the work upfront. DocuSign’s Marketing team identi
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With Demandbase One, you finally have an Account-Based Marketing solution that connects everything t
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The scalability of Account-Based Marketing (ABM) means you can practice this strategy on a budget of
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As the use of video increases, it’s important to have benchmarks to guide best practices, identify o
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Marketers rate video as the second-most valuable marketing strategy—right behind having a website. L
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Marketers are entering a mature phase of measurement, driven by a need to better align with sales, g
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