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Shape Your Marketing Organization for Success and

The global pandemic and resulting economic uncertainties renewed interest for marketing teams to ref
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Use Gartner’s Social Marketing Benchmarks to Drive

Digital marketing leaders must use a variety of channels to impact their overall goals. According to
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Mobile Marketing Benchmarks 2021

Consumers and business buyers turn to their mobile devices more than ever, so brands cannot afford t
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Navigate the Future of Work for Marketing and Comm

Marketing and communications leaders must take new strategic approaches to talent retention and acqu
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When and How to Apply Agile Principles in Marketin

The use of agile methods continues to be a topic of discussion among leaders within the marketing fu
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Effectively Deploy and Measure your Brand

Chief marketing officers (CMOs) consistently cite brand as a critical marketing strategic imperative
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The Gartner 2022 Martech Survey: New Insights to M

According to the Gartner 2022 Marketing Technology Survey, with the rise of economic uncertainty, th
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