Future Trends for the Ad-Tech Market
IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.
In the “Future Trends for the Ad-Tech Market” webinar, now available on demand, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.
Read more...